We have brought together a moving "Moodboard" to demonstrate the range and variation of illustration and animation styles we could create for this project. Varying the visuals from literal to abstract representations of how a script can be animated. There are also two tiers of animation styles; one that would stay within our estimated proposed budget and the second which would be a higher budget.
For the budget we have estimated, here are a variety of illustration and animation styles. For the animations to be achievable within time and budget the animation will need to combine simple moments of illustrated icons and diagrams, with one or two key "money shots" that are more complex designs and could include moments of character animation.
An increased budget would allow for a wider range of creative visuals. For example we could explore using 3D animation (which could have a realistic tactile feel), handmade elements, include extra character animation or more detailed animated sections that include 'cel' animated sequences. Some techniques may need an extended production deadline.