Character driven work is great for humanising a brand and building trust. Adding characters to an animation is a highly effective way of telling a story and engaging emotionally with the audience. By adapting their style, we can effectively use characters in charity animations, infographic films, explainer animations and a whole host more.
Using characters in our animations is such a popular choice, as they have tremendous adaptability. They can be created in 3D, 2D, handmade as puppets or even created using stop-motion animation. All of the projects below were created here at Fred & Eric, an award-winning London based design and animation agency.