Rice Krispies - Animated CITV Sponsorship Ident - Fred & Eric

Rice Krispies

Welcome to Snap, Crackle & Pop town! The ultimate Rice Krispie hang-out complete with it's own crazy rapids ride.

Working in collaboration with The Story Lab, Fred & Eric designed and animated this high energy CITV ident for Rice Krispies cereal.

Using a naive, painterly illustration style and stop-motion-like action, the narrative follows a group of daredevil Rice Krispies. Brought to life as they ride the snap, crackle and pop waterfall.