Hulu Handmade Sponsorship Idents - Fred & Eric - Animation


Introducing a series of three paper-craft sponsorship idents for Johnsons, Listerine & the Microsoft Surface Pro 4

Hulu, the American subscription video and on-demand service, commissioned F&E to create some handcrafted sponsorship idents. The three idents were created using the same paper-crafted approach, and advertise products from Johnsons, Listerine & the Microsoft Surface Pro 4.

Each ident was handmade using paper-cut models. These were then animated using a combination of stopframe animation and live-action filming. In post all of the elements were edited together into one seamless shot. Creating short but sweet handmade showcases for featured products.