In a time before a torrent of emails flooded into inboxes and "GDPR" had not reached the main-stream, F&E created this 2D communication film to highlight the new privacy laws coming into effect.
Introducing our short character-led animation, commissioned by our friends at the NSPCC. The film's primary purpose was to highlight the new GDPR regulations and ask for permission to keep on contacting supporters via email. The narrative goes on to emphasise how important this contact is for the NSPCC to carry out their vital work.
In characteristic style, our animation strikes a balance between creating a colourful and informative narrative. Combined with a clear emotional undercurrent that ties the new regulations back to the real people and causes the NSPCC helps.