NSPCC: Sharing the Brain Story - Fred & Eric

NSPCC: Sharing the Brain Story

Fred & Eric were commissioned by NSPCC to create 4 educational films for a series titled ‘Sharing the Brain Story’.

In our latest collaboration with NSPCC, we produced a series of 4 character-based films for a project titled 'Sharing the Brain Story'. The animations use metaphors to visualise key factors influencing childhood development.

The series follows on from our previous animations for NSPCC, titled Tipping the Scales and Overloaded. Using a combination of character-based moments to complement the scientific scripts, our films translate detailed investigative thinking into real-world experiences.

Each film flows seamlessly from animated sections to interviews with the experts. Using a photo album technique that links all four, complimented by a strong sound edit with poignant SFX. These films will be used by the NSPCC to educate a range of audiences on critical childhood development themes.

Brain Architecture

Brain Architecture discusses how important brain-building is, as an active process. Starting with positive interactions in a child’s formative years and acting as a significant foundation for a child's physical and mental health.

Serve & Return

Serve and Return (also shown above) describes the importance of active back and forth interactions between and a child and their caregiver. In turn, these interactions stimulate and strengthen a child’s brain. Helping to form a strong base for healthy relationships with others.

Toxic Stress

Toxic Stress explains how if children are adequately supported from a young age, the brain's foundation strengthens and can buffer levels of stress to keep them tolerable. Without this, stress can become toxic, weaken the brain’s foundation and have long lasting effects.

Air Traffic Control

Lastly, Air Traffic Control explains how when a child learns, and practices the executive function skills to manage competing demands on their attention, it’s easier for them to focus, listen and adapt to change. When these skills are disrupted by abuse or neglect it’s much harder to keep all the ‘planes on course’ and children can become easily overwhelmed and frustrated.