Fred & Eric's history is grounded in collaboration. From the moment we came up with the name Fred & Eric (that's another story), we knew the ampersand could be something that could provide endless creative possibilities. From day one we invited creatives and friends to make us ampersands that could form an ever-changing logo for our company. An emblem of how creativity evolves and changes. With a letterform being the brand, rather than a set-in-stone logo. Here are a few of our favourites created over the years: