Introducing our very first ampersand! When Fred & Eric was (metaphorically) born, we created a "collaborative brand" for our company marque. Inviting creatives to make an ampersand, which could form an ever-changing logo. Here's our very first ampersand. Handmade from reclaimed wood and covered in retro wallpaper. Made by model-maker and paper engineer, Tom Ashton-Booth. Art directed by F&E's Creative Director, Maggie Rogers and photographed by Andrew Meredith.
![Our very first ampersand! Fred & Eric.](https://content.fredanderic.com/wp-content/uploads/2020/08/image-asset.jpeg)