Allocate Software approached us to create an online explainer animation for the launch of their upgraded eRostering software, HealthRoster 11. Our animation promotes the top-line benefits of this latest incarnation of the software, which includes an updated user interface.

When designing this animation, we adopted an isometric design style to create a high-end 3D feel. Highlighting key messaging in the script using clear iconography and conceptual illustrations. In addition, realistic character design connects the healthcare professionals, who will be using the upgraded software, to the narrative. Creating an informative and engaging animation for the product’s launch.