[Article first published in February 2021].
All female animation agency Fred & Eric ring in ten-year anniversary with website revamp and renewed commitment to core ethos.
Award-winning London based design and animation agency, Fred & Eric, are celebrating their ten-year anniversary by officially launching a newly revamped website today.
The all-female lead and owned company has recently invested its time and energy into refreshing its branding and website with a distinct new look. The Fred & Eric team, whose highlights have included projects for Google, Channel 4, Netflix and NSPCC, wanted to ring in their next decade of creative animation with a revamp.
While the way they work has changed over the years, F&E’s core ethos has remained the same; producing beautifully designed and animated visuals with a strong emphasis on story-telling, and ensuring each individual brief is matched to the right creative team.
"The months building up to Fred & Eric’s 10th anniversary have been the strangest of times. We wanted to begin 2021 on a positive note” says Fred & Eric’s Creative Director, Maggie Rogers. “It would have been easy to write off 2020, but mid-way through the first lock-down we decided to pour our energy into creativity rather than dwelling on uncertainty. This manifested in a brand new website and showreel”. The website was designed in-house and built in collaboration with Jack Pritchard.
The team are drawing on other positives from their 2020 experience, one major benefit being the increased flexibility of working remotely. Maggie continues “As a company, we have always placed a strong emphasis on collaboration, giving us the flexibility to build the right creative team to match each brief. This year remote working has been fast-tracked as the norm, which has enabled Fred & Eric to engage with talented artists all over the world, more than ever before”.
Fred & Eric’s brand new website showcases a wide range of styles including 2D and 3D animations featuring character animation, explainers, typographic films, motion graphic and handmade stop motion shorts, to name just a few!
“It seems like only yesterday that we were sat in a cafe, scribbling down plans to start our own agency on a napkin”, says Jamie Pigram, Head of Production. “Our new site reflects how we as a company have developed, and our work evolved over the last ten years. We’re excited to see where the next ten will take us”.