In today’s competitive market, businesses increasingly rely on innovative ways to connect with their audience. One of the most effective tools for achieving this is animation. Specifically company values animations, which can transform static messaging into compelling, relatable and visually engaging narratives.
Why Use Animation for Company Values?
A company’s values represent identity, guiding principles, and aspirations. Conveying these core ideas effectively is essential, whether you’re aiming to inspire employees, build customer trust, or attract talent. Animation brings these values to life in ways traditional media often cannot. Here’s why:
Visual Impact
Animation enables brands to communicate abstract concepts. Such as sustainability, innovation, or inclusivity, through relatable characters, metaphors, and dynamic visuals. This creative flexibility makes the message stick.
Memorability
People are much better are retaining visual content compared to what they hear. Animation leverages this by combining visuals with storytelling to make your company values more memorable.
Emotionally Engaging
Animations can evoke emotions and build connections. This is crucial when addressing values that resonate on a human level, such as empathy or environmental responsibility.
Adaptability Across Platforms
Animations can easily be adapted for various audiences and outputs, from your website and social channels to internal presentations.
What Fred & Eric can do for your brand
At Fred & Eric, we specialise in crafting animations that authentically represent your brand's values. Our team collaborates with you to create bespoke animations tailored to your goals, ensuring values are communicated with clarity and creativity. Let’s look at three examples of our work that exemplify this approach.
Octopus Group: Cultivating Connection Through Storytelling
Octopus commissioned this series of animations to share updated company values with their staff. This involved defining how they wanted the brand to be perceived by anyone coming into contact with it.
The simplest way to approach this was to define how their brand would act if it were a person; the Brand Character.
For us, this meant literally designing a brand character (which was definitely not to be an octopus)! Alongside typography, this lovable cast of characters communicated Octopus's three core values, and communicated what set them apart from other big businesses.
The films established a tone-of-voice to reflect a complex mix of humanity, smart thinking and responsibility that defined Octopus's mind-set and value system. Combined with a warm and conversational script, the storytelling approach to these series of films proved a highly effective way to engage the core company values to their staff.
Read more about the project HERE.
Reintroducing BlaBlaCar: Celebrating a Renewed Purpose
When the world’s leading community-based travel network BlaBlaCar decided to retire their brand mascots, they approached F&E to collaborate on relaunching the brand with this short film.
Through creative storytelling, the narrative rewound time to rediscover BlaBlaCar’s origins, explained the brand’s new purpose, then looked to the future by introducing the company’s updated tone of voice and core brand values.
This film was not only speaking to BlaBlaCar’s established workforce, it was designed to be watched by the public too. With big plasticine shoes to fill, the messaging needed to be clear, emotive and most importantly, establish the key value of Human Connections which was central to their rebrand. This was done by featuring human-based character design and playful interactions, depicting real-life scenarios with a light-hearted touch.
Read more about the project HERE.
Watermelon - Telling the story through a Company Mascot
Sometimes the most effective way to summarise company values is to simply showcase a business and its strengths.
This is what we achieved when Watermelon Research approached us for a series of online animations, setting out the company as an authority on customer experience and insights, and highlighting their data collection technology.
As character animation specialists, we were pleased to bring the storyline to life with a watermelon-shaped mascot who neatly guided the viewer through the company’s core values. Making complex information easy to understand, the animations establish the brand, showcase a product, and ultimately share the company values with the viewer.
Read more about the project HERE.
Let Us Bring Your Company Values to Life
At Fred & Eric, we understand that your company values deserve to shine in a way that resonates. Whether you’re aiming to connect with customers, inspire employees, or showcase your brand’s unique ethos, our bespoke animations are designed to meet your goals.
Contact us today to discuss your project and see how animation can elevate your brand's core values.